Here at Virgin Wines, we know that when it comes to buying wine, you have many options to choose from with supermarkets, independent wine shops, wine mail order companies and online wine retailers all competing for your money. And as an online retailer ourselves, yes, we are biased. But when you stop to think about the advantages of buying wine online (particularly from ourselves!), we don’t think that you will take much convincing.

1. All the convenience of buying online
   We probably don’t need to tell you that the ease of buying wine from an online wine retailer is enormous:
   
   • Online wine retailers don’t incur many of the costs experienced by traditional wine merchants, such as rent, heating, lighting and shop floor staff, meaning that we can offer you cheaper wine.
   • Storage space isn’t a problem for online wine retailers, so we can offer a far greater choice of wine than traditional wine merchants.
   • When buying wines from an online wine retailer, you can spend as long as you need browsing and researching the wines in your own time with no pushy sales assistants to contend with.
   • With no parking hassles, 20-minute car journeys or 5.30pm closing times to work around, from an online wine retailer you’ve got total freedom and flexibility to buy wine when it suits you best.
   • As online wine retailers pride themselves on wine delivery direct to your door, there’s no heavy trolleys or cars to unload.
2. A unique, personalised and fun approach to buying wine
   As an online wine retailer, it is our aim to give you the best possible shopping experience that we can, by offering:
   
   • A simple and straightforward approach to buying wine – choose from our range of Pre-Mixed cases or Mix Your Own if you prefer. Our search facility helps you find your perfect wine, so whether you have a favourite country, colour, grape or style of wine, we’ll have something for you.
   • Personalised recommendations – when you tell us what you like (in “My Account”) and return to the search facility, you can choose to see the wines that we think you will love. Alternatively, speak to one of our friendly Wine Advisors who will be pleased to recommend wines especially for you.
   • A package to suit you – whether you prefer to the flexibility of buying a case as and when, the convenience of our Discovery Wine Club or the savings to be gained from our Wine Bank, we have a package ideal for you.
   • Customer Feedback - we show full, unedited comments of all our wines to help you when you buy your next case. Don’t forget to tell us what you think by rating your wines.
   • Fun and innovation – place a bid in our Wine Auction or check out our Recommend a Friend scheme. These are just two of the ways we strive to be the most exciting online wine retailer!
3. Boutique wines at supermarket prices
   Unlike supermarkets and some of the traditional wine shops, here at Virgin Wines we buy wines direct from up and coming, passionate winemakers. Why? Because we want to share with you the most delicious, the most exciting and the best value wines that we can. Boutique wines are:
   
   • Hand crafted
   • Made for love not money
   • Free from artificial flavourings
   • Taste the way nature intended
   By no means are we suggesting that all Internet wine retailers do this, but we see it as a win – win approach. So not only do we hunt down the little winemakers, put them in touch with you (meaning they get the exposure that they otherwise wouldn’t get), but you get to buy wine which is better quality for the same price. Simple.

So, Internet wine retailer or high street? Enough said?

To browse our online wine shop, click here.